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Research papers

Forecasting reach, frequency and GRPs on the Internet

Predicting reach and frequency on the Internet is a difficult problem. Nevertheless, it is the central problem facing marketers who wish to effectively plan branding campaigns or maximize the number of web users who see advertisements. This paper...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: John Chandler-Pepelnjak
June 12, 2002
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Citation

Chandler-Pepelnjak, J. (2002a, June 12). Forecasting reach, frequency and GRPs on the Internet. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/forecasting-reach-frequency-and-grps-on-the-internet